Celebrate St. Patrick's Day with Lucky Charms

While St. Patrick's Day was once a simple religious feast day, it has been transformed over the years into a huge celebration. And who wouldn't want to celebrate when the traditions include wearing green, watching a parade and drinking Guinness? Wearing a shamrock and painting yourself green might be a good way to show your appreciation for Paddy in the States, but we've found some great recipe ideas you wont even need to leave the house to create!

If you want to keep it simple why not treat yourself to a bowl of Lucky the Leprechaun's Lucky Charms (or maybe a Lucky Charms Cereal Bar!), while reading a bit about how they were created right here? And to help you we've taken £1.00 off our 1lb box of Charms for one day only, so grab a box before midnight tonight! Or why not try decorating your cakes and cookies (or whatever else you like!) with some marbits from your cereal.

And for those of you really looking to make your friends green with envy at your baking skills, try out these Lucky Charms Crispy Treats and amazing Little Lucky Whoopie Pies recipes. We'd love to hear from you if you've tried out any of these recipes, or created some of your own! Send us your pictures and we'll pop them on the blog for everyone to see...happy St. Patrick's Day!

And we thought we were obsessive about American food....

Now we like to think that we are just crazy about American food. In fact we are quite literally obsessive about those yummy goodies from across the pond! So surely there is nobody out there who could possibly be more obsessive than us right? Urrm actually no.


Gaz walked into our Aldershot store the other day to stock up on Lucky Charms & Cap'n Crunch cereal which is in no way extraordinary, (Apart from the fact he really stocked up in a big way!), and whilst paying for his stash of goodies he mentioned that he was massive Lucky Charms & Cap'n Crunch fan to which we replied 'yes us as well'! To our surprise he then proceeded to roll up his sleeve and trouser leg, (At which point we did get concerned and put security on high alert..), and then he showed us exactly how big a fan he was as you will see below:

As you can see we think it would be difficult for anyone to claim that they are a bigger fan than Gaz! If you think you are the bigger fan then we want to know about it! Gaz we salute you sir!

Many thanks to Gaz for being such a good sport and also give a shout out to Cutthroat Tattoos for being crazy enough to apply the tattoo in the first place.

They're always after me Lucky Charms...

Whether you remember tucking into a bowl of sugary treats for breakfast as a kid or see them constantly on American TV shows, Lucky Charms hold a special place in the hearts of Stateside customers. But how much do you really know about this unique cereal? 

Created by General Mills back in the sixties, when a team of products designers were asked to do something exciting with either Wheaties or Cheerios, they began their life as a bowl of those cheery little o’s with Brach’s Circus Peanuts mixed in! Using this idea for sweet and savoury mixed together, the team were inspired by charm bracelets to make their cereal appeal to kids, and when that didn’t work they sugar coated them! Over the years Lucky the Leprechaun has added and removed new marshmallows (or marbits!) to the mix, with pots of gold, moons, stars, hearts, clovers, horses and many more making appearances. 

This mix of sugary cereal and sweet marbits didn’t go down well in the UK market, but never fear as we stock a huge range of Lucky Charms products! From individual cereal pots, to lip balms, cereal bars and of course boxes of the original cereal in a range of sizes. And if that’s not good enough for you we even stock Chocolate Lucky Charms for those special occasions! So what are you waiting for? Get your hands on a pot of gold Lucky Charms now!