Wednesday, 2 March 2011

They're always after me Lucky Charms...

Whether you remember tucking into a bowl of sugary treats for breakfast as a kid or see them constantly on American TV shows, Lucky Charms hold a special place in the hearts of Stateside customers. But how much do you really know about this unique cereal? 

Created by General Mills back in the sixties, when a team of products designers were asked to do something exciting with either Wheaties or Cheerios, they began their life as a bowl of those cheery little o’s with Brach’s Circus Peanuts mixed in! Using this idea for sweet and savoury mixed together, the team were inspired by charm bracelets to make their cereal appeal to kids, and when that didn’t work they sugar coated them! Over the years Lucky the Leprechaun has added and removed new marshmallows (or marbits!) to the mix, with pots of gold, moons, stars, hearts, clovers, horses and many more making appearances. 

This mix of sugary cereal and sweet marbits didn’t go down well in the UK market, but never fear as we stock a huge range of Lucky Charms products! From individual cereal pots, to lip balms, cereal bars and of course boxes of the original cereal in a range of sizes. And if that’s not good enough for you we even stock Chocolate Lucky Charms for those special occasions! So what are you waiting for? Get your hands on a pot of gold Lucky Charms now!

No comments:

Post a Comment