He first appeared in the 1964 novel Charlie and the Chocolate Factory, in which the illusive inventor offered a tour around his factory to the lucky few who discovered golden tickets in their chocolate bars. In 1971 Mel Stuarts amazing movie hit the screen, starring Gene Wilder as the wonderful Willy Wonka. Kids and adults alike drooled over the opening sequence of chocolate, sang along with the magical music and dreamt of entering the chocolate room, where everything is edible!
We're not the only one's excited about this amazing anniversary, as Phillip Schofield and Holly Willoughby were testing out some unusual products on ITV's This Morning today. They got the chance to try out some cool chocolate machines, and even tried some of our Marshmallow Fluff - which Phil particularly liked on his toast! They also featured a giant gummy bear, which you can get your hands on right here!
This year marks the 40th anniversary of the film, and to celebrate we're launching a competition! We want you to show us your 'pure imagination' by creating your own unique Wonka-inspired product. Grab some inspiration from our huge range of Wonka products; from the new Carameldelicious bar to Rainbow Nerds and everything in-between! Would you reinvent the Wonka bar or create a brand new type of candy? Give us a description of your own Wonka product and the one that makes our mouths water the most will win an awesome prize!
This wonderful Wonka goodie bag includes a copy of Willy Wonka and the Chocolate Factory and the 2005 Johnny Depp re-imagining Charlie and the Chocolate Factory on DVD, along with plenty of Wonka candy from our website!
Post your ideas in the comments below to be in with a chance of winning. And remember, be as imaginative as possible - we'd love to see pictures, creative descriptions or maybe even a homemade commercial. Good luck!
Competition Terms and Conditions:
Open to UK residents only.
You must be 16 years old and over.
Americansweets.co.uk's decision is final.
No cash alternative is offered.
Closing date 30/04/2011